Getting more hits in case of my blog means getting more Google love (90% of my traffic comes from the G), which means I get a higher ranking and end up higher in the search results.
So why could this be?
I don’t know really. I mean, it’s not like I A/B tested this and have raw hardcore scientific data or something like that, but that doesn’t stop us from guessing and coming up with the following list!
1. Google loves my new layout and gives me a better rating cause it’s pretty. Not likely.
2. Google loves HTML5. The previous theme was ugly HTML4.
3. Displaying full posts instead of a digest on the front page gives Google more content to index and it likes that.
4. The Twenty Twelve WordPress theme is a marvel of SEO goodness and Google fell for it.
5. Google likes a minimal layout linking to very few external sources better than something that links to plenty of external sites. Maybe it thought my blog was a bit spammy before. Who knows?
I’m thinking it’s probably 2, 3 and 5 that are doing the trick, but still I can’t be sure.
But apparently your site layout really matters judging from the stats.
The update went live in week 28. Below you can see that in the weeks before the update, I was maxing out around 150 hits a week. Afterwards, It started reached over 200.
The monthly stats show the same thing.